Creating briefs for new web design

What opportunities do you want that the web will bring you?

What should the future bring to you?

What is the future self you desire?

What kind of relationships do you want to attract?

What kind of new business opportunities?

Illustrations by me, Ⓒ Veronika Kotková

How should your brand be understood?

What should people say about your brand when you are not in the room?

How will you demonstrate the values of your brand on the web?

What is your brand personality and unique proposition value - how can you show it with the web structure, visually - photos, drawings, colors, verbally - with copywriting - texts, headers, and overall through content strategy?

Do you have some unique words you want to use?

How the above differ - how can you personalize it - to all kinds of different groups you want to communicate to - your customers (existing, potential), business partners, your team, etc.

What are the priorities that you will want to solve now and what are the things that can be done with time - but think about them directly with the brief together so you understand how the future content might affect the homepage or the web structure.