About me - evolution into a strategist

Blending Creativity with Strategic Depth

My approach as a brand and marketing strategist is a rich tapestry woven from an understanding of business complexities, a natural curiosity about people and cultures, and an artist's sensitivity to the power of visuals and storytelling. At the heart of my work is dialogue – engaging with you, your clients, and experts in both familiar and new fields. This process is about uncovering an authentic brand identity, aligning it with your business goals, and understanding your customers' needs. Ultimately, I strive to narrate your story with clarity and depth, creating a connection that resonates, fosters trust, and supports a shared commitment to both your brand's success and a sustainable future.

Illustrations by me, Ⓒ Veronika Kotková

A Journey Rooted in Curiosity and Constant Learning

My career has been shaped by over 20 years of evolution across various roles and fields. I began with a focus on sales and market research, gradually expanding into intercultural communication, digital marketing and then brand management, and strategy development. My journey has been driven by an insatiable curiosity to understand not only brands and markets but also the people behind them. This curiosity, coupled with a commitment to lifelong learning, has led me to build a diverse toolkit, including a Bachelor's in Communication and Media Studies, training in mediation - excellent communication technique - with focus on inter-ethnic mediation and not lastly Marketing & Brand development with miniMBA, which all together ground my creative thinking in structured, strategic frameworks.

Crafting Strategies through Insights and Collaborative Dialogue

My experience spans sectors, from first internet company in 90s one of few that survived and British research firm to working for international and Czech marketing agencies such as Ogilvy or Taste, for clients like AXA Assistance, Subway, Weleda, Johnson’s Baby, and also being a digital marketing manager for brands such as Potten & Pannen, Gourmet Academy and Kusmi Tea, . Since 2019, my freelance work has allowed me to blend this international perspective with a collaborative approach, building strategies through a continuous dialogue with clients, customers, and the cultural landscape. Each engagement seeks to forge solutions that resonate not only with the brand's vision but also with its audience, crafting a narrative that inspires and authentically connects across markets and communities.

Have questions? Feel free to ask or to book a discovery call with me.

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